The Juventus midfielder is at the center of a promotional initiative by EA and Adidas, together with champions such as Werner, Pedri and Ferran Torres.
Weston McKennie he is still very young but he seems ready to try his hand at a new career outside the green rectangle. The bianconero, at the center of an early season not particularly bright, will in fact be the protagonist of a FIFA 22 tournament together with a group of players from all over the world. The competition, launched in partnership with Adidas, will see them paired with a team of professional gamers, who will guarantee a very high level of challenge.
McKennie starring in the EA Sports FIFA 22 Challenge –
McKennie will be among the stars ofEA Sports FIFA 22 Challenge powered by Adidas, which pairs professional footballers with some of FIFA’s best players. During the one-day event, competitors will team up and represent Team EA and Team Adidas in a series of knockout rounds. Fans will be able to follow the event on the official Twitch and YouTube channels of EA Sports FIFA esports on Thursday 21 October at 20:00.
- Timo Werner (Chelsea) and SaNkHs (Case Esports)
- Adebayo Akinfenwa (Wycombe Wanderers) and Tom (Excel Esports)
- Diogo Jota (Liverpool) and Tekkz (Fnatic)
- Layvin Kurzawa (Paris Saint-Germain) and Levi (Team Gullit)
- Weston McKennie (Juventus) e RocKy (Team Vitality)
- Pedri González (FC Barcelona) and Gravesen (DUX Gaming)
- Ferran Torres (Manchester City) e Matias (Team Heretics)
- Callum Hudson-Odoi (Chelsea) e Lisa (JLingz esports)
A precursor of the FIFA 22 Global Series (FGS 22), the FIFA 22 Challenge marks the first EA-authorized FIFA 22 competition, which will showcase the 2 vs 2 competition, a new format that will become a mainstay throughout the FGS 22 season.
The FIFA event that rewards fans –
The event will feature a full rewards program for spectators, providing them with the opportunity to earn exclusive customization items and FGS Tokens. Depending on the time spent watching, the spectators who link their Twitch and EA accounts will be rewarded with in-game items, such as an Adidas 99 kit, Adidas 99 Stadium Dressing, Team Gullit badge and kit, DUX Gaming, FGS tokens, which can be exchanged for packs. Additionally, EA will reveal a new FIFA Ultimate Team content update in collaboration with Adidas coming in November.
One of the most followed export events –
The FIFA 22 Challenge is the sequel to the most viewed esport broadcast of all time (from EA release), the FIFA 21 Challenge. Last year’s edition attracted an average audience per minute (AMA) of 254,057 with a total viewing time of 1,024,696 hours, more than doubling the previous record set in 2018 by the FIFA Global Series FUT Champions Cup: Barcelona . All in celebration of a moment of impressive growth in the export scene, as evidenced by the arrival of League of Legends in European cinemas.
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McKennie, new career for Juventus: FIFA tournament with the pros