IJustine Tim Cook Interview Briefly Covers Virtual Events, iPad mini, AR, Stores

New iJustine Tim Cook The interview took place right after yesterday’s Apple event and was posted today.

YouTube creator iJustine basically made her career by being a professional Apple fan, and she’s been doing it magically, and the interview was definitely about the brand. A few different topics are covered, but you shouldn’t expect tough questions or new discoveries …

Justine began by asking what it meant to switch from in-person events to virtual events, and Cook said she was satisfied with the reaction to these events.

It’s great to get such a positive response from people. It’s great to invite people here, to see what it looks like on the inside and, in a way, pull the curtain down on Apple. I’m very happy with the response we didn’t get and the number of other people we were able to show our place to and invite into our home.

iJustine said the most surprising part of their keyword was iPad mini, and asked how Cook viewed the new device as a good fit for the iPad Aligned.

As you know, it is our biggest update to the iPad mini. People use it in so many different ways, we wanted to appeal to all these types of uses. People really love the power of having this amazing device in the palm of their hand and enjoying the full iPad experience. […] All its use cases are amazing, and when you have something extremely portable like this, it’s amazing.

Cook was asked about his vision of the new camera’s capabilities to change the way creators use content. Iphone.

Things like cinematic mode, this is like having a Hollywood device in your pocket.

After mutual enthusiasm for the Apple Watch in general and Fitness +, I asked Justin how augmented reality will change people’s lives. Cook simply expressed his enthusiasm for RA in general.

You know, I’m very excited about augmented reality. It is one of those few profound technologies that we will one day see and wonder how we left our lives without it. […] It’s really a great way to shop, it’s a great way to learn, it enhances the learning process, and I can’t wait for it to become even more important to collaboration.

Finally, Cook was asked about Opening Apple Tower Theater in Los Angeles and how he saw Apple Stores evolve. The Apple CEO has primarily spoken about how great it is to restore the building after decades of neglect, saying the main thing for him is the stores’ ability to “connect communities directly with community mentors and innovators.” .

You can watch the interview below.

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IJustine Tim Cook Interview Briefly Covers Virtual Events, iPad mini, AR, Stores